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Monday, April 24, 2017

Topgolf Heads to Mexico

Topgolf Inks Deal for 10 Venues Across Mexico - Topgolf.com

Global sports entertainment leader Topgolf® today announced it will license its concept exclusively in Mexico to Ventura Entertainment, which plans to open 10 venues during the next eight years. The partnership marks Topgolf's first joint venture in North America.

The Topgolf concept doesn't personal appeal to me as a traditional fan of the game. That said, the company is continuing to become a more important player in the game as a whole. Turning the classic driving range environment into a competitive video-game-like experience along with food and drinks has proven very popular. This expansion into Mexico via a license will hopefully prove to be just as popular and continue to attract casuals and rookies to the traditional game.

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