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Wednesday, January 10, 2018

PGA Tour Proves They Understand Their Purpose Is to Entertain

Poor Kevin Kisner is paired with Justin Thomas, which means there's no escaping that Alabama-Georgia bet | by Alex Meyers for GolfWorld.com

The PGA Tour brilliantly evilly paired Kisner, whose last tweet as of this post was a jab at the refs during the tense title game, with Alabama product Justin Thomas for the first two rounds. That means there's no escaping the Bama bragging or the bet the two made ahead of the big game. Thomas proposed the loser would have to wear the jersey of the other's school and not only did Kisner agree, but he said he'd do it on the 17th hole at this week's PGA Tour stop.

"Featured pairings" have been around for a long time. It's good to see that the folks over at the PGA Tour realize when they have a viral marketing opportunity on their hands. Highlights of Kisner and Thomas playing together on Thursday will surely get more coverage than a typical Sony Open first round would. Good job PGA Tour.

I wonder how this whole thing will sit with the Tour's new PGA Integrity Program for some people? In my opinion, and I'm sure in the opinion of a vast majority of other folks, these sorts of friendly wagers are harmless and fun. I'm not saying there's anything wrong with this situation what-so-ever. For some, it may seem a bit ironic that not two weeks into the new Integrity Program the Tour is endorsing two players making a wager, albeit a harmless one, that is to be paid off during one of their events.

I think the whole situation is fantastic. Let's see how long it takes to hear from someone who thinks it isn't.

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